You don’t have to go to a nightclub to watch a lap dance. If you happen to attend the annual Yahoo Hack Day event in Taiwan, and you got picked, you would have been treated to a lap dance. I’d say its a secret dream of many a young man who has never been to a raunchy night club or strip joint.
BusinessInsider and Reuters recently posted a story highlighting a new PR strategy for Yahoo. Each year the web search company holds a number of Hack Days. Hack Days are events hosted by Yahoo!—sometimes with other partners—in which participants are encouraged to create web applications in 24 hours ideally using one or more of Yahoo’s APIs or open source libraries. They normally consist of a combination of structured talks and unstructured ‘hacking’ time, often run overnight and normally conclude with a hack demo session with prizes for the best hacks.
The incident prompted angry cries of protest from some of the female developers attending the event.
This is an unusual PR stunt because it was done at a public event and one that is likely to go into the books for what you can get away with at a public event. To be fair, PR people are always under pressure to create something exciting to attract people to come to an event. I’m sure some marketers have done “closed” events that would make my mom throw a brick my way followed by streams of invectives.
To be frank I’m not really sure why there is so much uproar on this. Don’t people watch noon time shows on TV that picture scantilly clad young women strutting their stuff to the tune of music. Many of these such shows have audiences comprised of men, women, and young children clapping their hands merrily as the women gyrated their hips, buttocks and chests. Click here to see some clips of Wow Wow Wee from the Philippines.
Yahoo did apologize for the event in a blog post Monday evening, calling the incident “regrettable” and promising that it would not happen again.
The first internal Hack Day at Yahoo took place on December 8, 2005. The first public Hack Day took place between September 29-30th of 2006 at the Yahoo! campus in Sunnyvale, California.