Most everyone needs a phone these days. While there are those who still prefer a feature phone over a smartphone, the plummeting prices of smartphones should eventually kill the feature except for those who really prefer a physical keyboard.

But how cheap is cheap? If you check out Chinavasion you can spot really cheap smartphones for prices as low as HK$574 for the DOOGEE Voyager DG300 handset. How can a manufacturer sell a smartphone at that price and still make money? Your guess is as good as mine. But there is a good chance that they trim the fat around to come down to a bottom-basement price. Whilst Chinavasion claims this dual core Android 4.2 phone features a 5-inch IPS Screen, 960X540 QHD display and MT6572 1GHz CPU, and comes with a full year warranty. I am just not sure if anyone has ever tested that one year warranty.

I know from experience that getting support for your Samsung gadget at their local service centre is like going to the dentist – painful.

With that in mind, I happen to attend the launch of the Lumia 535 Dual SIM smartphone from Microsoft. The company calls this an affordable smartphone with advanced features like a 5-inch, 960 x 540 screen; Snapdragon 200 processor; 5MP cameras front and rear

Manufacturer. Wait! That reads like the DG300 above. So why would I buy the Lumia 535 phone? For one thing, you are paying for all the extra things that come from a branded phone.

One benefit of buying a Microsoft smartphone is longevity. The Lumia series are generally classed as durables following their Nokia heritage. Microsoft has also made it a point to upgrade its Windows Phone operating system regularly and so far, most of the early Lumia phones can be upgraded to the new OS – like the iPhones.

The Lumia 535 Dual SIM retail’s for HK$1,298. You can probably get it for free from your “friendly neighbourhood” local carrier.

Like its more expensive siblings the Lumia 535 has a sharp display even if it’s only a 960×540 resolution. You can see the phone when out and about. The 5-MP front facing camera with a wide angle lens makes this a selfie lover’s dream particularly for those on a tight budget. Most smartphones across any price range are handicapped with their cameras – front or rear – particularly when you want to capture a wide shot. The Lumia 535 doesn’t suffer from this condition. It’s therefore great for group selfies.

I understand that operators in Hong Kong want their customers to move over to 4G – to get consumer addicted to using more data – but the reality is that 3G phone is good enough for just about anything a regular user would ever need – PERIOD!

The Lumia 535 may look like it is skimping on storage – given the 8MB in-built storage – but Microsoft made sure you can expand this device to 128MB – something other higher end smartphones refuse to do. The back cover is removal so you can change the battery – again something many of the more expensive phones simply can’t do.

In Hong Kong where government statistics claim that people have more than two phones on average – the Lumia 535 Dual SIM may find life as a second phone. Certainly, if you are not into Microsoft but fancy an affordable full featured phone, the Lumia 535 Dual SIM gives you all you will ever need and it may likely outlast any Android smartphone you buy in the market – branded or not! As an ex-Android user, I find it disappointing to be left in the lurch each time Google updates its popular phone OS. Vendors like Sony, LG and Samsung take their time to upgrade their phone’s OS – if at all. In this regard both Apple and Microsoft live up to their responsibility of creating products with a longer-than-average shelf life.

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